Press Release: Activision Announces The Creative Assembly's Rome: Total War Has Been Released To Manufacturing

Santa Monica, CA – September 13, 2004 – Activision, Inc. (Nasdaq: ATVI) today announced that Rome: Total War^TM has been released to manufacturing and will be shipping to retailers in the United Kingdom on Wednesday, September 29. Developed by award-winning developer The Creative Assembly, Rome: Total War is a revolutionary new title in the best-selling Total War^TM series that will carry players into the midst of ancient history's most intense conflicts. Rome: Total War for the PC is rated 12+ by PEGI and carries a suggested retail price of £39.99.

Rome: Total War features groundbreaking technology that brings the epic, cinematic battles of the Roman era to life with graphics and gameplay beyond anything previously seen in a PC game. Players will be transported to the battlefields of ancient history's greatest conflicts and control mighty armies. Up to 10,000 fully polygonal, highly detailed, motion-captured warriors can appear on the screen at once. They control vast armies led by history's most legendary generals including Julius Caesar and Hannibal, and must use a combination of brains and brawn to successfully conquer the Roman Empire. For more information and regular updates on Rome: Total War visit: http://www.totalwar.com.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.